"An unreleased Baja flavor to kick off the summer? I think that's a surprise Dew Nation will be ready for and will want to get their hands on. But we also wanted to surprise everyone, which sometimes can be hard to do," said Pat O'Toole, CMO, Mtn Dew, in a press release. "Dew Nation loves Baja Blast, and we believe fans will be happy to have it back at retail. To win the new Baja Blast Deep Dive, you'll need to enter a code from each of the following Baja Blast flavors, Baja Mango Gem, Baja Gold, and either Baja Blast or Baja Blast Zero Sugar. For a chance to win the daily cash prize of $1,000, you'll need to enter the code that is under the cap of participating Baja Blast flavors. The sweepstakes will offer 19,000 people the opportunity to win the new flavor. The Lost Treasures of Baja Island Sweepstakes has a grand prize of Mtn Dew Baja Deep Dive plus additional daily prizes of $1,000. Not only can you explore all the new flavors above, but you can also enter to win an exclusive, never before released Baja beverage. The Baja Gold has a tropical pineapple flavor, while Mtn Dew Energy Baja Blast tastes like the original Baja Blast loaded with citicoline, zinc, and caffeine. The two new Baja Blast flavors are Baja Mango Gem and Baja Gold. The Summer of Baja beverages will be available at all major retailers and convenience stores, but only for the summer. Mtn Dew is bringing Baja Blast back to stores for the summer, in addition to Baja Blast Zero Sugar, a few new Baja flavors, and a brand new Baja Blast energy drink. There was a misunderstanding that Flamin' Hot would be a Dollar General exclusive, due to a poster showing Maui Burst and Flamin' Hot saying “Only at DG.” The rumor was swiftly proven false, as the quote on the poster was only referring to Maui Burst being a Dollar General exclusive.Summer of Baja is back for 2022.Cake-Smash, the previous DEW Store exclusive flavor, was available for approximately three hours. Flamin' Hot was in stock for less than an hour, making this the shortest limited-time-offer Mountain Dew flavor released.These included Mountain Dew Flamin' Hot Bloody Mary, Margarita Picante, The Blazin' Bahama, Red Hot Rum, and Mountain Dew Flamin' Hot Vodka. Īdditionally, there were five new official Mountain Dew cocktails at this event. On April 30th, 2022, Mountain Dew held a free event in Hell, MI to promote the re-release of Flamin' Hot, dubbed "the official drink of Hell." The event featured mini-golf, Flamin' Hot-themed snacks and ice cream, appearances by DJ Pauly D and Action Bronson, and free giveaways. The design has been slightly altered to emphasize the presence of citrus flavor, which is supposed to be accompanied by a slight "lime flavor kick" distinguishing it from its 2021 predecessor.įlamin' Hot officially started rolling out in stores nationwide in early April 2022, staying for eight weeks until around the beginning of May (coinciding with the release of Circle K exclusive Purple Thunder in bottles). In late November 2021, an eBay listing surfaced for pre-release 20 oz. This rumor were reaffirmed by a Pepsi employee on the subreddit in November 2021. The post was later removed by Reddit in response to a copyright claim, presumably by PepsiCo. Sidekick bottles, slated for a release around mid-April 2022. In Mid-August 2021, a post was made on the r/mountaindew subreddit showcasing Pepsi's mid-2022 release calendar, featuring a listing for Flamin' Hot in 12 oz. The webpage was later removed from the website entirely, making the possibility of a restock uncertain. The drink officially sold out at 12:57pm EST, less than an hour after its release. The release was laden with persistent technical issues on the website, preventing many from completing their orders. The drink was released around 12pm EST on August 31st. The DEW Store page for Flamin' Hot was made available in advance, so users could check if the DEW Store would ship to their ZIP code. The drink would be a DEW Store exclusive, like Cake-Smash, and would release on August 31st. The drink was first officially teased by Mountain Dew on August 18th, before being officially announced on the 25th. Sidekick bottles, along with single 16 oz. The flyer posted claimed the drink would be available in 12 oz. The drink was first leaked on June 25th, 2021 by Twitter user who received it as part of PepsiCo's product testing for the flavor. Its tagline was " DEW with a Blast of Heat and Citrus Flavor with Other Natural Flavors." History 2021 DEW Store release The flavor has often described as a spicy version of Mountain Dew or LiveWire and as having a "unique" flavor compared to other spicy PepsiCo products such as Cheetos.Ĭontrary to popular belief, Flamin' Hot is not flavored after Flamin' Hot Cheetos. Flamin' Hot was a Heat and Citrus Mountain Dew flavor that "combines the sweet, citrus flavor of Dew with the spicy, kicked up flavor of Flamin' Hot," making it a sweet-and-spicy citrus flavor.
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